Pre-Launch Information

So, how does a little knife company launch a new and exciting product made for a wider audience than they’ve ever even contemplated?  There isn’t really a play book unless the company is much older, much more experienced, and even then, they get it wrong as often as they get it right.  We are balancing […]

Birth of the ASK

So much of life is hard work and stick-to-it-iveness predicated upon serendipity, chance or whim.  Think of the “Steves” in their garage building the first Apple Computer!  Recall someone standing at the dais saying, “Hey let’s start a Space Force” or men in a Tavern in 1775, drinking, that formed the United States Marine Corps???  […]